Wrigley’s global marketing chief on boosting sales by putting the fun back into gum – Despite heading marketing for one of the world’s biggest and best-known brands and working with legendary investor Warren Buffet, Chicago-based Orla Mitchell prefers her products to be the story. She tells John Mulligan why her title or position are less important than the difference she makes in the business – @Independent_ie

http://www.independent.ie/business/irish/wrigleys-global-marketing-chief-on-boosting-sales-by-putting-the-fun-back-into-gum-35258192.html

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